Chinese Taste for Tasmanian Wine Grows

Photo from ABC Rural by Margot Foster

Photo from ABC Rural by Margot Foster

The young Chinese are seen to have sophisticated lifestyle taste, which includes the adoption of the western style enjoyment of wine for relaxation. This Tasmanian vineyard has responded by expanding its wholesale outlets beyond Beijing.

The vineyard is very well aware of the Chinese perception of Australian brands – healthy, green, organic, natural, environmentally friendly and high quality, and it knows how to brand itself to cater the need of the Chinese consumers. 

To read the story please go to http://www.abc.net.au/news/rural/rural-news/2017-01-04/tch-wine-exports-china/8157506