The Australia China Business Council (ACBC) has recently released research that predicts the number of the Chinese tourists will triple by 2026. This represents a value of $3.3 million to the Australian industry. This significant growth in the Chinese market sector is largely driven by a broader connection and participation of the Chinese tourists in Australian education, business, property, consumer goods and migration industries.
The research also provided an evaluation, a China Readiness Score (CRS), for three key Australian industries including:
· Australian Tourism Sector;
· Australian Consumer Goods Sector; and
· Australian Education Sector.
The report focused primarily on Australian’s tourism sector where we rated a CRS of 67 out of 100, indicating that there is much room for improvement in terms of the sector’s capacity to harness the huge potential of this market growth. Australia’s Education Sector rated higher at CRS 76 and Consumer Goods Sector scored 58 out of 100.
The CRS evaluated each industry sectors in five areas including regulatory environment and government facilitation, infrastructure and planning, cultural connectedness, branding, and track record and experience.
Does your organisation or business rely on tourism for revenue?
Or do you believe that your organisation or business is not fully tapping into the potential of the Chinese tourism market here in Australia?
If this sounds like you, come and talk to us at Cultural Perspectives. As multicultural marketing and communications specialists with over 23 years’ experience working with culturally diverse communities, we have the expertise to enhance your cultural capacity and enable engagement with the Chinese community.
To read the original report by ACBC, please go to http://www.acbc.com.au/Publications
Tourism is one industry that we know very well here at Cultural Perspectives. To read our previous blog about the Australia tourism market, please go to http://www.culper.com.au/blog/australia-tourism-market