Account Executive

Mihika joined Cultural Perspectives in September, 2010 and has since become a part of the team, providing support for ongoing projects. In her current role, Mihika assists the team with daily activities including media relations, administrative and event support, and vendor management. She has been part of projects for the Department of Broadband, Communications and Digital Economy and the Department of Justice among others. In previous roles, she has undertaken collateral creation, proposal planning, stakeholder relationship management, PR plan creation and execution, online marketing and, product development. Additionally, in 2008, Mihika was declared the winner of a nation-wide ad creation competition, and was selected to represent the Times of India Group at the Cannes Lions International Advertising Festival.

Mihika will be graduating in December 2010 from the University of Melbourne with a Masters in Global Media Communications. She holds a Bachelor of Arts (Honours) degree in Sociology from Delhi University and a Post Graduate Certificate in Public Relations and Event Management from the Mudra Institute of Communications, Ahmedabad (MICA), India. The communications degrees coupled with a background in sociology have proved invaluable in understanding that every community is unique and needs to be addressed in a distinctive manner.