Chinese Premier Li insisted on wearing the scarves of both the Sydney Swans and Port Adelaide AFL clubs at the first round game in Sydney on Saturday 25 March at the Sydney Cricket Ground. This demonstrated the Chinese Premier’s support to the AFL game as a whole with a firm statement that Chinese will love this great Australian sport. He particularly welcomed the AFL teams who will play in the upcoming first-ever AFL game in Chinese land this May. The historic first-ever AFL game will surely demonstrate the charm of this iconic Australian sport to China and its people.
This game presents many business opportunities for companies seeking to connect with the Chinese market and Chinese community in Australia.
Cultural Perspectives has also launched an initiative to help in this regard. To learn more about the 2017 AFL Chinese Community Incentive Initiative, please go to: http://www.culper.com.au/current-initiatives/