Cultural Perspectives has been nominated as a finalist in the 2017 Australian Multicultural Marketing Awards (AMMAs) – Communication Award category, for our work with Uber: Building Stronger Ties with Multicultural Communities.
Cultural Perspectives were engaged by Uber Australia and New Zealand as multicultural communications, community engagement and marketing specialists to build meaningful connections and stronger ties between Uber and culturally diverse communities in Australia. Key communities of significance included Mandarin, Hindi, Arabic and Urdu speaking populations in Australia. The communication project is comprised of multiple well-considered elements including telling Uber hero stories through in-language media, community engagement, and cultural awareness.
“We are very proud to again be a finalist in the Australian Multicultural Marketing Awards. Working with the team at Uber has been rewarding. So many life stories from culturally diverse Uber Driver Partners, all seeing Uber as an important source of income in their settlement in Australia. Whether it is to fund a family celebration, or to assist in purchasing a home or even to help families overseas with remittances, the flexibility Uber has provided and its accommodation and support for diversity, are a standout.”
“Cultural Perspectives have been in the multicultural communications field for 25 years, and we are committed to assisting our clients to reach out and connect with diverse communities in Australia”, said Mr. Pino Migliorino AM, Managing Director of Cultural Perspectives Group.
Now in its 28th year, the AMMAs are a prestigious industry award run by Multicultural NSW, recognising and showcasing excellence in multicultural marketing and communication. The 2017 winners will be announced on 28th November at Sydney Opera House.