Cultural Perspectives has been nominated as a finalist in the 2017 Australian Multicultural Marketing Awards (AMMAs) – Communication Award category, for our work with Uber: Building Stronger Ties with Multicultural Communities.
Pledge to Drop the Jargon Today!
Make Healthy Normal Information Available in-Language
Make Healthy Normal resources are now available on the campaign website in four languages: Chinese Simplified, Chinese Traditional, Arabic, and Vietnamese. The in-language resources are designed to suit audience from different cultural backgrounds and have tailored information and tips on healthy living and eating.
Make Healthy Normal Zone Delights Crowds at Kidtopia
The Make Healthy Normal Zone took part in the 3 day Kidtopia Festival at Parramatta Park over the weekendwelcoming thousands of kids, big and small, with fun outdoor activities, including a giant inflatable slide, totem tennis, soccer and hula-hooping. Some of our favourite sports people from football, netball and AFL came along to help spread the messages about the small steps we can take to eating healthy and getting active. Matilda’s star Caitlin Cooper visited our zone, helping us promote healthy living and eating and having a kick around with our Zone visitors.
The changing face of Australia’s Tourism Market
Austrade’s 2017 Tourism Forecast has revealed the changing nature of Australia’s Tourism Market. The data has shown that alongside a general expansion of the industry, broad trends in the decline of traditional markets such as the UK and New Zealand in favour of Asian markets such as China and India will continue into the near future. These statistics raise questions over the cultural competency and readiness of Australian businesses to adapt to these changing conditions and demonstrates the fundamental importance of multicultural communication and engagement.