NSW ADC: Educational and promotional materials review
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Client:
NSW Ageing and Disability Commission
Project:
Communications and Engagement Consultancy
Industry/sector:
Government
Date of execution:
June 2024
Services:
Communication strategies and community engagement
At a glance
The NSW Ageing and Disability Commission (ADC) partnered with Cultural Perspectives to conduct a series of community consultations to evaluate its educational and promotional materials on the topics of elder abuse and abuse of people with disability. The review focused on accessibility, cultural appropriateness and communication effectiveness among Culturally and Linguistically Diverse (CALD) communities.
Cultural Perspectives facilitated consultations with representatives from six priority language communities to identify gaps, perceptions and opportunities for improved outreach and awareness.
Subject matter
CALD engagement, elder abuse, disability support and legal awareness.
Demonstrated expertise
CALD consultation, insights reporting and community engagement strategy.
Project description
Objectives
The project aimed to ensure that ADC’s communications were both effective and culturally appropriate for CALD communities. It sought to:
Evaluate how well current materials conveyed key messages to CALD communities
Gather insights on perceptions and knowledge of abuse
Recommend improvements to content design, format and language.
What Cultural Perspectives delivered
Six community consultations with language-specific representatives from Arabic, Italian, Greek, Vietnamese, Spanish and Hindi-speaking communities
One comprehensive insights report summarising findings from the consultations
Recommendations to support the revision and enhancement of ADC’s educational and promotional materials.
Key activities
Designed and delivered six culturally-sensitive community consultations
Engaged a diverse cohort of CALD community members and leaders
Captured qualitative feedback on current communication materials
Assessed cultural appropriateness, language accessibility and delivery channels
Documented specific preferences for content format and community engagement practices.
Key outcomes
Culturally-appropriate language - Participants identified the need for more sensitive and contextually relevant language when addressing the topic of abuse
Outreach recommendations - Suggestions included better localised engagement and leveraging trusted community networks
Format preferences - CALD communities expressed a preference for physical, tangible materials (such as flyers, posters and booklets) over digital formats
Advertising to CALD audiences - The insights report advised ADC to adopt targeted, community-specific advertising strategies to increase visibility and trust.
This consultation process enabled the ADC to better align its communications with the values, preferences and languages of priority CALD groups, ensuring the integrity and reach of its critical messaging on elder and disability abuse.
IAP2 spectrum of public participation
Above: The communications and engagement consultation fell within the consult phase of the IAP2 spectrum of public participation.
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