A large-scale, multilingual anti-scam campaign empowering CALD communities to recognise scams and take action.

Victims and bystanders of elder abuse face significant barriers that make recognising abuse and seeking help challenging.

Cultural Perspectives conducted community and stakeholder consultations in Fairfield to understand the local community's needs and expectations.

We developed a CALD Domestic and Family Violence Engagement Framework to help SWSLHD build culturally responsive prevention strategies.

Cultural Perspectives tested campaign creative against CALD communities to ensure linguistic applicability and accessibility. 

We utilised census-driven insights to identify priority groups, then partnered with targeted CALD media channels to deliver a bespoke multilingual campaign.