Meshal Malik
Meshal Malik
Account Manager | Creative Team Lead Copywriter
Qualifications
Bsc (honours) in Political Science
Professional Summary
Meshal is a highly accomplished communications specialist with over six years of experience across the private, public and non-profit sectors. With a foundation in broadcast journalism, she brings a deep curiosity for unpacking complex topics and translating them into compelling, accessible stories that resonate with diverse audiences.
A creative at heart, Meshal thrives on finding unique ways to amplify campaign impact through tailored media strategies. She blends strong storytelling skills with strategic thinking and account management expertise to keep clients and project teams aligned. Her passion lies in developing integrated communications strategies that highlight the strongest elements of each campaign.
At Cultural Perspectives, Meshal plays a key role in the media team, offering strategic public relations counsel across national campaigns. Drawing on her strong understanding of both the culturally and linguistically diverse (CALD) and mainstream media landscape, she ensures campaign messaging achieves broad and effective reach.
Key skills:
Media strategy development
Content development
Project management
Media training
Stakeholder liaison
One Talk at a Time | Attorney-General’s Department
Meshal led the development and end-to-end execution of the One Talk at a Time campaign’s media relations component.
Developed a comprehensive media plan to maximise opportunities for engagement and to utilise resources produced across the campaign.
Secured national media coverage for the Attorney-General’s Department’s Child Safety campaign across 22 outlets, including The Guardian, ABC News and SBS.
Managed media launch event for the previous Attorney-General, Mark Dreyfus, for the Child Safety campaign, coordinating media attendance and managing sensitive coverage protocols.
2025 Federal Election campaign | Australian Electoral Commission
Meshal was a part of the media team for the 2025 federal election campaign. In addition to supporting and executing the media activities for the campaign, she also led key components, including the media training for bilingual spokespeople and managing earned media interviews.
Organising and conducting media training for 12 bilingual spokespeople, including the development of briefing notes.
Pitching earned media content and successfully securing six media interviews.
Supporting in the coordination of the media briefing and managing to secure the interest of over 40 journalists.
Languages
English
Urdu
Punjabi
