Prithvi Rao
Prithvi Rao
Account Manager | Creative Team Lead Copywriter
Qualifications and current memberships
Bachelor of Mass Media (majors in Journalism) from Mumbai University, Maharashtra, India.
Master of Communication (specialisation in Public Relations) from Deakin University, Melbourne, Australia.
professional summary
Prithvi is a seasoned communications professional with over 10 years of expertise in journalism, public relations and communications. Prithvi brings a particular strength in fostering strong professional relationships and effectively supporting culturally and linguistically diverse (CALD) communities to her role as Account Manager at Cultural Perspectives.
Proficient in client liaison, Prithvi excels at delivering precise campaign analysis, strategic outputs, and detailed written reports and verbal presentations, with skills including the production of key information materials such as media releases, social media post copy, and media and stakeholder kits. Across the span of her career, Prithvi has written content for entertainment, sports, culture, and in support of many environmental, government and non-profit initiatives.
As an Account Manager, facilitating the media and stakeholder engagement team at Cultural Perspectives for over two years, Prithvi has significantly contributed to many critical community-centric campaigns. Prithvi has made significant contributions in various campaigns, including the Australian Election Commission’s Referendum and the recent Election campaign, the Victorian Department of Education's Free Kinder Program, Smartraveller, the National Bowel Cancer Screening Program (NBCSP), the National Immunisations Program, Medicare Benefits, STI prevention, Consent and the Stop it at the Start - Phase 5 campaign.
Possessing a deep understanding of culturally sensitive communication, Prithvi excels at fostering meaningful connections that drive public health outcomes. From 2023 to 2025, Prithvi has led critical media partnerships and stakeholder engagement initiatives for the National Bowel Cancer Screening Program (NBCSP) campaign on behalf of the Department of Health, Disability and Ageing and the Cancer Council Australia with enthusiasm and poise. As part of the campaign, Prithvi has played a seminal role in tailoring strategies to effectively reach Arabic and Chinese audiences, building trusted relationships with in-language media, resulting in increased awareness, engagement and boost participation in the NBCSP.
Beyond her strategic communications expertise, Prithvi is a unique asset to the CALD communication team with her extensive linguistic capabilities, including fluency in Hindi, Kannada, Marathi, Malayalam, and Tulu and a sound understanding of Bengali, Gujarati, Punjabi, Telugu, and Tamil. This allows Prithvi to bridge cultural gaps, ensuring campaign key messages are understood, culturally sensitive, and impactful for the diverse Indian community, aligned with the work of Cultural Perspectives
