Nicole He
Nicole He
Communications and Production Manager
Education, qualifications and current memberships
Bachelor of Arts, Media and Communications (Macquarie University)
Masters of Translation (UNSW)
NAATI Accredited Professional Translator (from English to Chinese since 2004)
Committee Member of Way In Network, a trusted not-for-profit organisation that supports charitable initiatives and helps female migrants settle in Australia (from 2015 to current).
Professional summary
Nicole He is a communications and production expert with a strong foundation in audio and video production, built on her early career in media. She began her professional journey at TVB Australia in 2007 as a TV presenter and producer, where she developed her expertise in broadcast production, storytelling and content creation. During this time, she also built strong networks with public relations professionals, community leaders and media contacts, conducting in-depth research and interviews to deliver compelling and informative stories.
In 2021, Nicole joined Cultural Perspectives, where she has since taken on leadership roles across advertising production, asset and resource development, media liaison and bilingual community engagement. Her work is characterised by a deep understanding of multicultural audiences and the ability to deliver culturally responsive communication strategies.
Major campaign work
Australian Electoral Commission – FE24–25 Voter Story Videos: case study videos production featuring talent speaking in their native languages, subtitled in both English and relevant CALD languages.
National Tobacco and E-Cigarette campaign (2024) – real-life experience sharing video production for CALD audiences.
Medicare Urgent Care Clinics campaign – audio resource development (2024) and case study video production (2023).
Medical Costs Finder campaign – interview-style video production with health professionals and community representatives.
Three-year-old Kindergarten Program campaign – Department of Education, Victoria (2021–2023).
National Bowel Cancer Screening Program capaign – TVC production for Cancer Council Australia.
In addition to her production and communications expertise, Nicole is highly active on social media and passionate about digital engagement. She specialises in developing tailored, cross-platform social media strategies, with experience spanning Instagram, LinkedIn, WeChat, Weibo and Rednote. With a following of over 52,000 on Weibo alone, Nicole has proven her ability to build authentic and sustained engagement with diverse audiences. Her digital work reflects a nuanced understanding of platform-specific user behaviours, allowing her to craft messages that resonate across cultural and linguistic lines.
