Elias Makhlouta

Elias Makhlouta

Senior Account Manager

Qualifications:

• Bachelor of Commerce (Marketing/Communications and Commercial Law) - Curtin University of Technology

• Certificate IV in Design and Multimedia – Central TAFE

• Certificate in Digital Marketing – Central TAFE

Professional summary

Drawing on over a decade of experience in media, communications and strategic campaign delivery, Elias has played a key role in the success of high-profile brands and major government initiatives. He held senior positions at Seven West Media and NewsCorp, where he led national campaigns for a diverse range of clients.

Elias brings strong capabilities across end-to-end campaign management, digital strategy, public relations (PR) and stakeholder engagement. He worked closely with executive leadership teams across both corporate and consumer-facing sectors, consistently delivering high-impact outcomes. Earlier in his career, Elias worked within the Australian Taxation Office’s marketing and education team, helping to simplify complex tax and legislative information into accessible messages for individuals and businesses. This experience laid the foundation for his strength in communicating clearly and effectively on complex topics.

Since 2022, Elias served as Senior Account Manager at Cultural Perspectives (CP), leading culturally responsive national campaigns for clients including the Department of Health, Disability and Aged Care (DoHDA), the Department of Foreign Affairs and Trade (DFAT) and the Department of Home Affairs (DHA).

Passionate about creating meaningful connections with multicultural communities, Elias specialises in tailoring messages that resonate. His solution-driven approach builds long-term trust with clients and delivers communications that are culturally nuanced, measurable and aligned with the needs of Australia’s diverse population.

Skills and capacities

• Campaign strategy and execution (multicultural and mainstream)

• Stakeholder management

• Media, PR, advertising and digital integration

• Tender writing and budget management

• CALD community engagement and co-design

• Data insights and campaign evaluation

• CRM, EDM and analytics tools (Mailchimp, Salesforce, Xero, WorkflowMax, etc.)

• Creative direction and multilingual asset production.

Elias played a central role in planning and executing national, multicultural communications at Cultural Perspectives. A hands-on approach at every stage of delivery, from strategy development, stakeholder engagement and media outreach to creative execution and community engagement. His work spanned campaigns focused on health, safety and national security, with successful delivery for all clients.

Combining a deep understanding of CALD audiences with strong project leadership allowed him to translate complex policy into clear, culturally relevant communications. His contributions have directly contributed to increased awareness, behaviour change and service uptake within targeted multicultural communities, while reinforcing Cultural Perspectives’ reputation as a trusted government partner.

Achievements and highlights

• End-to-end project delivery as Campaign Implementation Manager across multiple national Federal government campaigns, including health initiatives for the DoHDA, including Japanese Encephalitis Virus, Sexually Transmitted Infection, Routine Childhood Immunisation, Influenza, COVID-19, PBS, Respiratory Syncytial Virus and Maternal Vaccinations campaigns. Additional campaign work includes travel safety messaging for DFAT’s Smartraveller campaign and DHA’s Cybersecurity Awareness campaign.

• Successfully collaborated with partner agencies and mainstream research firms as part of the village model, ensuring coordination and alignment.

• Managed production and delivery of multilingual campaign materials, including stakeholder kits, factsheets, frequently asked questions, social tiles, conversation guides and translated digital collateral.

• Engaged CALD communities via targeted strategies, including scripting, sponsored community events and ethnic media outreach.

• Led stakeholder relations strategy across all campaigns, including briefing kits, eDM creation and scheduling and data analysis.

• Developed tenders and proposals supported with strategy insights and budget alignment.

• Produced campaign performance reports and evaluation insights to support future planning.

• Ensured cultural nuance was embedded in every aspect of campaign design and messaging.