Specialising in digital and social media marketing with multicultural communities in Australia, we offer end-to-end services from strategy making, content development, translation, campaign management, tracking (i.e. Facebook Pixel or Google tag), campaign optimisation to performance analysis and reporting.
The multicultural media landscape has changed dramatically in the past 10 years. With over 25 years’ experience in the multicultural marketing area, we’ve seen media consumption behaviour shifting from traditional media (i.e. TV, radio, press) towards digital and social media (i.e. Facebook, Instagram, Google Ads, YouTube, WeChat, Weibo and TikTok).
We’ve helped both government and corporate clients extend their reach targeting multicultural communities in Australia, such as the Chinese, Arabic, Vietnamese, Korean, Indian communities via digital and social media platforms. With programmatic and demographic targeting, we are able to communicate directly with niche communities in their languages.
Multicultural Digital and Social Marketing Services
Social and Digital Marketing multicultural audiences are increasingly using social media and digital platforms for news and information and to keep in touch with family and friends across the globe. Through carefully crafted creative and skilful targeting we connect your brand, product or service directly with your audience.
Websites and Mobile Apps if your target demographic include multicultural audiences then there is a good chance you will need a multilingual website/landing page or mobile app to support your outreach activities. Our professional translators and digital team can guide you through the process to maximise the audience experience.