Emma Kemmery

Emma Kemmery

PR Account Director | Campaign Implementation Manager

Qualifications

• BA (Hons) in Journalism

Professional Summary

Emma joined Cultural Perspectives’ communications team in 2024 as a PR Account Director, bringing over a decade of experience in for-purpose marketing and public relations campaigning to the agency.

With a background working both in-house and agency-side across a variety of industries has made for a true communications all-rounder, able to bring both strategic insight and hands-on experience to communication campaigns.

Emma is passionate about the power of storytelling and creating compelling narratives that connect, engage and inspire audiences – whether through written word, visual media or digital platforms.

Emma plays a key role in leading integrated multicultural communication and engagement campaigns at Cultural Perspectives from strategy development to implementation across health, security and electoral.

Key skills:

• Traditional and new media strategy

• Copy writing and editing

• Media relations

• Speech writing

• Verbal and written communication

• CRM and social media marketing

• Media training facilitation

• Stakeholder liaison

• Financial management

2025 Federal Election campaign | Australian Electoral Commission

Emma led the multicultural public relations strategy for the 2025 federal election campaign, overseeing all aspects from planning to execution. Her responsibilities included:

• Developing, translating and distributing three media releases tailored to diverse cultural communities.

• Conducting media training of twelve bilingual spokespeople, to deliver complex electoral messaging in-language.

• Coordinating and facilitating a media briefing specifically for multicultural media outlets.

• Creating and distributing three stakeholder eDMs over the six-week campaign period.

The public relations campaign was a success, achieving 33% more media coverage across multicultural outlets than the previous election. 

Act Now. Stay Secure. campaign | Department of Home Affairs

Emma is currently leading the integrated communications campaign for the Department of Home Affairs’ Act Now. Stay Secure, cyber security campaign with the core goal of educating culturally and linguistically diverse (CALD) audiences across Australia on the cyber safe behaviours everyone can implement to stay secure online.

The CALD communications campaign strategy targets 32 language groups with culturally appropriate and accessible advertising, media relations, stakeholder relations and resource development approaches.

The management of the campaign involves leading the internal multidisciplinary campaign team as well as managing the project timelines, budget, client liaison and cross-agency collaboration and communication.