Maria Squella Fernandez
Maria Squella Fernandez
Account Director
Qualifications and current memberships
PR and Marketing Specialist Degree – Duoc UC, Santiago, Chile
Certificate IV in Marketing – Australian Pacific College, Sydney
Certificate II in Business – Australian Pacific College, Sydney
Professional summary
Maria is an Account Director at Cultural Perspectives, with extensive experience in multicultural communications, integrated campaigns and community engagement. She has worked across government, health, corporate and not-for-profit sectors, supporting organisations to better connect with culturally and linguistically diverse (CALD) communities across Australia.
With a background in advertising and communications, Maria specialises in leading campaigns from early strategy through to delivery. She’s managed complex, multi-channel projects across digital, social, video, radio, print and out-of-home, alongside media, stakeholder engagement and community activation channels. She understands how different parts of a campaign fit strategically and what it takes to make them work in practice.
Maria is a trusted day-to-day partner for her clients. She builds strong working relationships with internal teams, creative partners, translators and community stakeholders, and is known for being clear, reliable and solutions focused. She has a strong ability to take complex or technical information and shape it into communication that is accessible, culturally appropriate, and relevant to different audiences to meet campaign objectives.
Passionate about inclusive communications, Maria combines strategic thinking with practical campaign delivery, making sure community perspectives are built in early and carried through the life of a campaign. She is recognised for her collaborative approach in supporting clients produce work that is meaningful, effective and reflects real audience insight.
Skills and capacities
Multicultural communications strategy and CALD engagement
Integrated campaign planning and delivery
Client relationship and account management
Stakeholder engagement and partnership development
Creative development and cultural adaptation
Project, budget and timeline management
Cross-functional team leadership
Campaign reporting, evaluation and optimisation
Languages
English
Spanish
