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Invisible in the data: why mainstream benchmarks don’t work for CALD audiences
Insights Rea Singh 11/5/25 Insights Rea Singh 11/5/25

Invisible in the data: why mainstream benchmarks don’t work for CALD audiences

CALD communities speak hundreds of languages, bring global perspectives, and represent a growing share of the nation’s population and spending power, yet remain invisible in the data that drives mainstream marketing decisions.

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76 years of belonging: reflections on Australian citizenship
Insights Josh Cohen 9/19/25 Insights Josh Cohen 9/19/25

76 years of belonging: reflections on Australian citizenship

Being Australian is not just about a passport or a certificate; it is about feeling at home contributing to community, embracing the shared values that binds us together.

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Why intercultural dialogue matters more than ever
Insights Josh Cohen 9/11/25 Insights Josh Cohen 9/11/25

Why intercultural dialogue matters more than ever

Every year on World Day for Cultural Diversity, we’re reminded of how important it is to bridge gaps between cultures – working towards peace, stability and development across nations.

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We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the lands and waters in which we work and the knowledge-holders of the oldest continuous cultures in the world. We pay our respects to Elders past and present.

Cultural Perspectives is Australia’s leading multicultural communications and engagement agency.

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Redfern NSW 2016

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