2017 marks the 45th anniversary of China’s diplomatic ties with Australia, and the Free Trade Agreement which has been in place since 2015. Chinese Premier Li’s visit accompanied by a large group of Chinese business tycoons will surely lock in major deals between China and Australia
What has made the biggest news over the weekend in Australia’s Chinese community is the opening of Chinese online retail giant Alibaba’s Australia/New Zealand home base in Melbourne.
The young Chinese are seen to have sophisticated lifestyle taste, which includes the adoption of the western style enjoyment of wine for relaxation. This Tasmanian vineyard has responded by expanding its wholesale outlets beyond Beijing.
The latest observation is that the Chinese consumers are not satisfied with big brands any more – represented by the rising middle class with more disposable money than ever, the Chinese consumers have developed a taste for originality, sophistication, quality and style. New generation of the Chinese designers are gripping this opportunity. Made in China is no longer a cheap label.
Although WeChat engages the Chinese on the personal level, luxury brands see the value in Weibo to connect with their audiences.