The Australia China Business Council (ACBC) has recently released research that predicts the number of the Chinese tourists will triple by 2026. This represents a value of $3.3 million to the Australian industry. This significant growth in the Chinese market sector is largely driven by a broader connection and participation of the Chinese tourists in Australian education, business, property, consumer goods and migration industries.
Austrade’s 2017 Tourism Forecast has revealed the changing nature of Australia’s Tourism Market. The data has shown that alongside a general expansion of the industry, broad trends in the decline of traditional markets such as the UK and New Zealand in favour of Asian markets such as China and India will continue into the near future. These statistics raise questions over the cultural competency and readiness of Australian businesses to adapt to these changing conditions and demonstrates the fundamental importance of multicultural communication and engagement.
China’s flood of cheap international airfares with better route coverage and more direct connection will surely benefit the international tourism, even though posing pressure to global carriers, particularly Qantas, when the Australian government announced on 4th December an agreement with China to remove all capacity restrictions between the two nations.
The International Visitor Survey results newly released by the Tourism Research Australia reveals that China contributes the most to the increase of Australian Tourism Industry in spending, accounting for 35% of the total growth. Chinese visitors to Australia has recorded 1.1 million, up 22% than previous year.