Austrade’s 2017 Tourism Forecast has revealed the changing nature of Australia’s Tourism Market. The data has shown that alongside a general expansion of the industry, broad trends in the decline of traditional markets such as the UK and New Zealand in favour of Asian markets such as China and India will continue into the near future. These statistics raise questions over the cultural competency and readiness of Australian businesses to adapt to these changing conditions and demonstrates the fundamental importance of multicultural communication and engagement.
At Cultural Perspectives, we’re keeping a look out at all the exciting events that are coming up during Queensland Multicultural Month this year. If you haven’t yet heard about it, “The Train” will travel across Queensland countryside with world-renowned artists from culturally diverse backgrounds and their music and storytelling for the regional and remote Queensland audiences during August.