Austrade’s 2017 Tourism Forecast has revealed the changing nature of Australia’s Tourism Market. The data has shown that alongside a general expansion of the industry, broad trends in the decline of traditional markets such as the UK and New Zealand in favour of Asian markets such as China and India will continue into the near future. These statistics raise questions over the cultural competency and readiness of Australian businesses to adapt to these changing conditions and demonstrates the fundamental importance of multicultural communication and engagement.
Arts and culture can no doubt create links between two countries. India joins the rest of the world to celebrate the Chinese New Year by working with the Chinese government to present the award-winning arts group – Xinjiang Art Theatre Song and Dance Troupe from China in New Delhi.