Chinese engagement

Sydney Swans Continues to Engage the Chinese Community

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Cultural Perspectives proudly continues to support Sydney Swans in its Chinese engagement strategy. In alignment with the strategy, Sydney Swans celebrated Chinese New Year at the Lunar New Year Festival in Hurstville last weekend, where almost 50% of the community are from a Chinese background. There were approximately 150,000 visitors in attendance throughout the day.

The Sydney Swans stall attracted and entertained a large crowd with a specially designed spin wheel in Chinese, children’s activities, giveaways and games tickets. The popularity of the Citi Spin 2 Win prize wheel was evident with people queuing for up to an hour before the start of the event to have a spin!

Many curious visitors got a chance to learn more about the game of AFL and the Sydney Swans with the Sydney Swans being joined by Hao Huangyu, an international student from China, who helped the team communicate with the local community and teach them more about the game of AFL.

In its 15th year, the Hurstville Lunar New Year Festival is considered the largest Chinese celebration outside the Sydney CBD. Lunar New Year is the most prominent celebration in the Chinese culture as well as many other communities including in Singapore, Indonesia, Malaysia, Korea, Vietnam, Thailand and the Philippines. We are proud to be part of the many valuable cultural opportunities the Sydney Swans create to connect with the Chinese community in Sydney. To learn about our work for Sydney Swans, please go to http://www.culper.com.au/cp005-sydney-swans

Chinese Tourist Number to Triple by 2026: ACBC

The Australia China Business Council (ACBC) has recently released research that predicts the number of the Chinese tourists will triple by 2026. This represents a value of $3.3 million to the Australian industry. This significant growth in the Chinese market sector is largely driven by a broader connection and participation of the Chinese tourists in Australian education, business, property, consumer goods and migration industries.