Sydney Swans Continues to Engage the Chinese Community


Cultural Perspectives proudly continues to support Sydney Swans in its Chinese engagement strategy. In alignment with the strategy, Sydney Swans celebrated Chinese New Year at the Lunar New Year Festival in Hurstville last weekend, where almost 50% of the community are from a Chinese background. There were approximately 150,000 visitors in attendance throughout the day.

The Sydney Swans stall attracted and entertained a large crowd with a specially designed spin wheel in Chinese, children’s activities, giveaways and games tickets. The popularity of the Citi Spin 2 Win prize wheel was evident with people queuing for up to an hour before the start of the event to have a spin!

Many curious visitors got a chance to learn more about the game of AFL and the Sydney Swans with the Sydney Swans being joined by Hao Huangyu, an international student from China, who helped the team communicate with the local community and teach them more about the game of AFL.

In its 15th year, the Hurstville Lunar New Year Festival is considered the largest Chinese celebration outside the Sydney CBD. Lunar New Year is the most prominent celebration in the Chinese culture as well as many other communities including in Singapore, Indonesia, Malaysia, Korea, Vietnam, Thailand and the Philippines. We are proud to be part of the many valuable cultural opportunities the Sydney Swans create to connect with the Chinese community in Sydney. To learn about our work for Sydney Swans, please go to

The Welcome Game Welcomes All this Sunday in Melbourne

The Welcome Game is calling everyone to come and see the Melbourne Football Club playing against St Kilda at MCG on Sunday, 13 August. It is an event that promotes diversity, inclusion and multiculturalism in Australia by inviting everyone to Australia’s iconic sports game and feeling a sense of belonging.

“I’m Sure There Will Be Fans of This Great Sport in China” Expressed Chinese Premier Li

Chinese Premier Li insisted on wearing the scarves of both the Sydney Swans and Port Adelaide AFL clubs at the first round game in Sydney on Saturday 25 March at the Sydney Cricket Ground. This demonstrated the Chinese Premier’s support to the AFL game as a whole with a firm statement that Chinese will love this great Australian sport. He particularly welcomed the AFL teams who will play in the upcoming first-ever AFL game in Chinese land this May.

Chinese Premier Li Keqiang Visits Australia

From what I have been reading today, I can safely say that no news item has received more coverage in the Chinese community than the Chinese Premier’s current visit to Australia. Premier Li will land in Australia’s capital city this evening with a large group of Chinese business delegates with the aim to boost trade between China and Australia.

Cultural Perspectives Launches 2017 AFL Chinese Community Incentive Initiative

Cultural Perspectives proudly announces the launch of the 2017 AFL Chinese Community Incentive Initiative in celebration of the Chinese Year of the Rooster. With the theme “Be Part of History”, this initiative will help corporate entities create meaningful connections with the Chinese community both in Australia and China through rewarding their exemplary employees a valuable opportunity to see the first ever AFL game on 14th May 2017 in Shanghai, China.  

AFL Indigenous teen players tour China

AFL Indigenous teen players tour China

The Great Wall of China is now welcoming a group of special guests from Australia – Australian Football League young Indigenous players. During this meaningful trip, these young indigenous players are exploring the Chinese culture and building connections.