Sydney Swans

Sydney Swans Continues to Engage the Chinese Community


Cultural Perspectives proudly continues to support Sydney Swans in its Chinese engagement strategy. In alignment with the strategy, Sydney Swans celebrated Chinese New Year at the Lunar New Year Festival in Hurstville last weekend, where almost 50% of the community are from a Chinese background. There were approximately 150,000 visitors in attendance throughout the day.

The Sydney Swans stall attracted and entertained a large crowd with a specially designed spin wheel in Chinese, children’s activities, giveaways and games tickets. The popularity of the Citi Spin 2 Win prize wheel was evident with people queuing for up to an hour before the start of the event to have a spin!

Many curious visitors got a chance to learn more about the game of AFL and the Sydney Swans with the Sydney Swans being joined by Hao Huangyu, an international student from China, who helped the team communicate with the local community and teach them more about the game of AFL.

In its 15th year, the Hurstville Lunar New Year Festival is considered the largest Chinese celebration outside the Sydney CBD. Lunar New Year is the most prominent celebration in the Chinese culture as well as many other communities including in Singapore, Indonesia, Malaysia, Korea, Vietnam, Thailand and the Philippines. We are proud to be part of the many valuable cultural opportunities the Sydney Swans create to connect with the Chinese community in Sydney. To learn about our work for Sydney Swans, please go to

Congratulations to the Sydney Swans on the launch of the Chinese Engagement Hub

Cultural Perspectives is proud to have worked with our client Sydney Swans to launch its Chinese Engagement Hub on the Sydney Swans website, which is one component of their Chinese Community Engagement Strategy that we have been working on since June last year.

“I’m Sure There Will Be Fans of This Great Sport in China” Expressed Chinese Premier Li

Chinese Premier Li insisted on wearing the scarves of both the Sydney Swans and Port Adelaide AFL clubs at the first round game in Sydney on Saturday 25 March at the Sydney Cricket Ground. This demonstrated the Chinese Premier’s support to the AFL game as a whole with a firm statement that Chinese will love this great Australian sport. He particularly welcomed the AFL teams who will play in the upcoming first-ever AFL game in Chinese land this May.

Chinese Premier Li Keqiang Visits Australia

From what I have been reading today, I can safely say that no news item has received more coverage in the Chinese community than the Chinese Premier’s current visit to Australia. Premier Li will land in Australia’s capital city this evening with a large group of Chinese business delegates with the aim to boost trade between China and Australia.