Cultural Perspectives is proud to have worked with our client Sydney Swans to launch its Chinese Engagement Hub on the Sydney Swans website, which is one component of their Chinese Community Engagement Strategy that we have been working on since June last year.
Chinese Dragon Boat Festival is fast approaching. Also known as Duan Wu Festival, this is a traditional Chinese festival that commemorates the death of one of the greatest Chinese poets - Qu Yuan - and is celebrated by dragon boat racing and eating sticky rice dumplings (Zong Zi). The festival follows the Chinese lunar calendar, so the date of celebration varies year to year. This year, the Dragon Boat Festival falls on 30 May.
Chinese Premier Li insisted on wearing the scarves of both the Sydney Swans and Port Adelaide AFL clubs at the first round game in Sydney on Saturday 25 March at the Sydney Cricket Ground. This demonstrated the Chinese Premier’s support to the AFL game as a whole with a firm statement that Chinese will love this great Australian sport. He particularly welcomed the AFL teams who will play in the upcoming first-ever AFL game in Chinese land this May.
From what I have been reading today, I can safely say that no news item has received more coverage in the Chinese community than the Chinese Premier’s current visit to Australia. Premier Li will land in Australia’s capital city this evening with a large group of Chinese business delegates with the aim to boost trade between China and Australia.
Cultural Perspectives proudly announces the launch of the 2017 AFL Chinese Community Incentive Initiative in celebration of the Chinese Year of the Rooster. With the theme “Be Part of History”, this initiative will help corporate entities create meaningful connections with the Chinese community both in Australia and China through rewarding their exemplary employees a valuable opportunity to see the first ever AFL game on 14th May 2017 in Shanghai, China.